Thank you!

Welcome!

I’m Drew Gerber, the CEO of Wasabi Publicity, and I love teaching people how PR actually works. Thank you for taking us up on our offer. I know our workbook will spark some “Aha!” moments and insights that will change how you think and set you up for success.

How do I know that?

Because I’ve been where you are.

Look – when it comes to PR, there’s really only three places you could be:

1. You’re new to PR and you’re trying to figure out the best way to start.
2. You’re clear about PR – maybe you’ve even done some in the past – and you want to use PR to launch your book, create awareness for your work, or take yourself and your business to the next level.
3. You’re right in the middle of a PR campaign, but you’re not scoring the kind of coverage or media placements you were hoping for.

No matter where you are in your PR journey, I’m certain our workbook will make a difference for you.

Why?

Because we’ve been working with people just like you since 2001. We have nearly two decades of experience with clients who want to be seen as an expert in their field, and we teach them how to frame their expertise in a way the media understands.

Over the years, I’ve seen one tool consistently win the day to land our clients those coveted national placements (like Good Morning America, Forbes, Entrepreneur, and The New York Times) is an online press kit. And it’s NOT only media interviews! Solid online press kits have opened up speaking and spokesperson opportunities, increased sales, and even generated an offer for their own TV show.

Our workbook takes you step-by-step through exactly how we create online press kits for our clients. The 7 modules teach you the key elements of a press kit, as well as how to create a kit that can capture the media’s attention – and keep it!

And here’s the cool thing: We know you’re busy… We’ve intentionally designed each micro-learning module to take around 30 minutes a day. Great, right?

From the media’s perspective, you are indistinguishable from your online presence. So an investment in your online brand is an investment in yourself. I invite you to dedicate some time to yourself and your brand over the next week. I promise that no matter where you are, this process will provide you with insights and “Aha!” moments that lay a solid foundation for your success.

If you have questions after you finish the workbook – or right now – I’m happy to hop on the phone to answer them. Just click the link below to schedule a call with me.

Why would I do this?

Because our mission at Wasabi Publicity is to change the world by changing what people are talking about. And if your online press kit does that, Mission Accomplished!

I’m looking forward to hearing about your PR success.

Drew Gerber, CEO
Wasabi Publicity, Inc.